Selected articles as PDF:

• Title and content
• No. 1 Thanks to Consistent Brand Management
• South Tyrol – A Region with the Courage to Forge New Paths
• Siemens – Leaders in Technology and Design
• Klett Verlag – Off to the Future with a Distinct Image
• Swiss Life – Emerging from a Crisis with a Stronger Brand
• Merten – Leadership through Intelligence
• SportScheck – Emotions, Dynamic, Authenticity
• MoMA in Berlin – A Fireworks Display of Art and Ideas
• Pure Brand Power – The MetaBrandmanager^®
• MetaDesign – The Arts Are Our Forte!